Driven by care and quality
Added Value Founded in 2008 by Eyal and Liat Kling, Added Value began as a startup itself—constantly evolving, experimenting, and refining our approach to meet the fast-paced world of tech startups.
We are on a mission to reinvent HR practices, making them lean, effective, and truly adapted to the startup environment. In startups, recruitment is not just about filling roles—it’s about shaping the company’s DNA. It’s a complex, high-stakes process that requires a holistic view of the organization, the ability to move fast, and the commitment to excellence with minimal resources.
We specialize in working with tech startups across a wide range of domains. We understand their unique pressures: the urgency to hire exceptional talent, the need to scale quickly, and the challenge of doing more with less. That’s why we developed a model that combines strategic insight, hands-on support, and startup-savvy methodology.
But above all, we see ourselves as true partners in growth. We build long-term collaborations with our clients, walking alongside them through their most defining moments. Watching them grow, succeed, and thrive over the years is not just rewarding—it’s the reason we do what we do.
Our team is our greatest asset. It’s not easy to find people who are both passionate and pragmatic—but we’ve built a group of professionals who consistently go the extra mile and bring real impact.
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